Practical approval of the KidsMarketing program

In the opinion of some parents, the offered topics are not suitable for children of this age. The problem is that many teachers and parents underestimate children. All the topics considered in the program correspond to the age, abilities and level of perception of children.

Practical approval of the KidsMarketing program was carried out on the basis of “Capital Union School” private school (Kyiv) within the 2017-2020 academic year.

244 pupils of 1-4 forms participated in the approval. The private school appointed a teacher who had economic education to conduct lessons in all its forms. It was a course in Basics of Business studied by children in the second half of the day in the period between 13:40 and 17:00, twice a week, during 1 clock hour.

 

Having analyzed the results of implementing the program, it is possible to draw the following conclusions:

a high level of involvement is observed in 94.3% of the pupils of the first form (132 of 140 children) and 96.2% of the pupils of the second form (100 of 104 children);
5.7% of the pupils of the first form (8 of 140 children) and 3.8% of the pupils of the second form (4 of 104 children) demonstrated a medium level of involvement of the pupils;
no pupils showed a low level of involvement.

 

Level of involvement of the pupils of the 1-4 forms in learning under the KidsMarketing program:

Among the 1st-2nd forms

 
Among the 3hrd-4th forms

 
70% of the pupils of the first form (98 of 140 children) and 88.5% of the pupils of the second form (92 of 104 children) demonstrated a high level of knowledge;
17.1% of the pupils of the first form (24 of 140 children) and 7.7% of the pupils of the second form (8 of 104 children) demonstrated a medium level of knowledge;
12.9% of the pupils of the first form (18 of 140 children) and 3.8% of the pupils of the second form (4 of 104 children) demonstrated a low level of knowledge.

 

The level of absorption of knowledge among the pupils of the 1-4 forms after completing the 1st year of training under the KidsMarketing program:

Among the 1st-2nd forms

 
Among the 3hrd-4th forms

 
100% of the pupils of all the forms understand the importance of using the gained knowledge in life (244 of 244 children).

Gallery of the project

Where is the course taught?

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Marketer, business lady with 15 years’ experience.

 

Founder of:

the franchise network of the kid’s training centers “TEREMOK-UNION” (Kyiv, Kharkiv, Odesa);
the private school “Capital Union School” (Kyiv).

Additional information:

member of the Ukrainian Marketing Association;
author of articles and publications about marketing and franchising.

 

 


Marketer

Ph.D. degree in Economics and Enterprise Management;
author of more than 30 scientific works;
5 years’ of experience in promoting companies in different business spheres.

 

Participation in the branding of:

 

 

 

 

 

 

 

 

 

 


Psychologist, business lady with 10 years’ experience.

 

Co-Founder of:

the franchise network of kid’s training centers “TEREMOK-UNION” (Kyiv, Kharkiv, Odesa);
the private school “Capital Union School” (Kyiv).

 

 


Teacher, accountant-economist, psychotherapist.

 

Educational experience — 17 years, which includes working as:

methodologist of the Extramural Department at the Kirovohrad Institute of Regional Management and Economics;
teacher of the Department of Economics of the Kirovohrad Institute of Regional Management and Economics;
teacher of the Department of Finance and Accounting of the University of Modern Knowledge (Kyiv);
teacher of Basics of Business at the private school “Capital Union School” (Kyiv);
practicing psychotherapist (a diploma in psychotherapy of Wiesbaden Academy for Psychotherapy (Wiesbaden).

 

Additional information:

Ph.D. in Accounting and Audit.

 

 

Programmer at “UNIQ Web-Studio”.