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About the authors of the KidsMarketing program
The program is written by a group of teachers, marketing specialists, programmers and psychologists. Some of the authors are owners of businesses. We have vast theoretical and practical knowledge and are ready to share it with the oncoming generation. Each of us taught our own children to think like businessmen since the early childhood. However, unfortunately we can’t say that this knowledge was given to our children systematically, in the correct sequence and in full.
Therefore we have jointly decided to systematize our knowledge and experience for our children. It took us only a few years of persistent work to develop the program we are ready to present you today. The common opinion in society is that the life of a hired worker is monotonous, boring and difficult, while the life of a businessman is comfortable, prosperous, stable and exciting. But actually it is a mistaken impression, which has nothing in common with reality. The wellbeing of a businessman is a result of huge daily work, which involves success and failures.
But actually it is a mistake which has nothing in common with reality. The wellbeing of the businessman is result of huge daily work which is followed by progress and defeats. We teach children to consider defeat as nothing else as experience without which steady and reliable business won’t be constructed. We raise the children by the same principle and we give them the same knowledge stated in this program. We teach children to consider failure as nothing else but experience, without which it is impossible to build a steady and reliable business. We raise our children according to the same principle and give them the same knowledge which is used in this program.
We set the goal to convince administrations of schools, teachers and parents that business thinking represents a basis for a successful future of a person, which, in our opinion, should be developed since the early childhood.
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